Integrations
Connecting Klaviyo
Overview
The Klaviyo integration brings your email marketing performance into invisor. You'll be able to see campaign-level and flow-level metrics alongside your paid ad channels, giving you a complete view of your marketing mix.
What data is synced
- Campaign metrics – sends, deliveries, opens, clicks, unsubscribes, bounces
- Revenue attribution – attributed revenue per campaign and per flow
- Open rate / Click rate – engagement percentages
- Unsubscribe rate – per campaign
- Flow performance – series-level metrics for automated flows (welcome, abandoned cart, post-purchase, etc.)
- List growth – subscriber counts over time
Klaviyo data is refreshed on a 60-day rolling window with historical backfill of 30 days on first connection.